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china market entry strategy Item Code: yyyyyyy
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Table of Contents
1. Summary 4
2. Introduction 6
3. Literature Review 8
A. Culture 9
a) What is Culture 13
b) Social culture 15
B. Leadership 21
a) Manifestation of Leadership 21
b) Transactional and Transformational Leaders 22
C. The Five Forces model of competitiveness. 24
D. Case studies 30
4. Methodology and field work 43
A. Need for the study 43
B. Objective of the research project 43
C. Research Questions 45
D. Research Design and Data Collection 46
E. Methodology 47
F. Analysis and presentation of data 50
5. The Chinese market for training and competency building services 51
A. Investment cases of Education and Training Industry 2004-2011 53
B. Typical characteristics of Chinese market for training services 55
C. Assessment of the market for MSME business management training in China 57
D. Market trends for professional training 63
E. Andec Communications Ltd 67
F. The Chinese Education and Training Market Opportunities 68
6. Competitive Scenario 75
7. Data Analysis 77
8. Recommendations from the study 89
9. Conclusions 93
Annexure A - Competitor profiles in Education and training 94
Annexure B - Reducing Lines, Expanding Circles - Riding the Waves of Culture - Fons Trompenaars 119
Annexure C – Survey data analysis 141
References 147


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